Sake Fair 2026

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Sake Fair 2026

Sake Fair 2026
Date

18 (Wed) Mar –
31 (Tue) Mar 2026

For Our Valued

super e-gold super e-gold members


super e super e members


All Members

Venue

18 (Wed) Mar – 31 (Tue) Mar 2026
  • Harbour City Store
  • ifc mall Store
  • New Town Plaza Store
  • Pop Up @ Phase 1, 1/F East Wing, New Town Plaza
  • city'super neighbourhood AIRSIDE Store
  • city'super neighbourhood THE SOUTHSIDE Store
  • city'super E-Shop Exclusive
    Web Web iOS iOS Android Android

19 (Thur) Mar – 30 (Mon) Mar 2026
  • Times Square Atrium
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Sake Festival 2026 —
A Celebration of Japan’s Finest Breweries

Join city'super for an immersive sake journey with exclusive tastings, workshops, and interactive experiences across all stores and online.

The 27th "Sake Festival 2026" will be held at all city'super and city'super neighbourhood stores, the Times Square Atrium, New Town Plaza Pop Up, and the online store, launching a fun and joyful sake experience journey! This event brings together sake from 17 top Japanese breweries. Each store and the online platform will present a series of selected sake recommendations and limited-time promotions, along with opportunities for in-depth exchanges with master brewers.

The event features a rich and diverse range of activities, including: the "OSA Sake of the Year Showcase," the "Sake Academy" learn from the expert, the artistic "Pressed Flower Sake Cup Workshop," and multiple "Brewery Talk Shows." On-site interactive games such as "Hunt & Stamp," "Push to Win," and "Golden Tongue Challenge" will allow both beginners and seasoned sake enthusiasts to explore the characteristics of sake from different brands and regions in an entertaining way.

Additionally, two exclusive "Experience Passes" will be available: the "Share & Savor Combo" and the "Together Treats Combo," curated by our sommeliers to pair premium sake with exquisite food, offering an exceptional dining experience.


Spotlight New Arrivals

Experience the extraordinary fusion of tradition and innovation with our latest sake collection.

From the symphonic complexity of “Dassai Composing the Future” and the team-spirited layers of “Dewatsuru Baseball Life”, to the sustainable elegance of “Tenzan’s 150th Anniversary Edition”—each bottle tells a unique story. Perfect for collectors, enthusiasts, or anyone seeking a taste of artistry in a glass.


Dassai Composing the Future Junmai Daiginjo 720mL

  • The fusion of music and mastery! DASSAI innovates by immersing fermentation tanks with melodies from the Vienna Philharmonic and Japanese Symphony Orchestra. The rhythmic stimulation of yeast creates a symphony of flavors—complex, harmonious, and layered. With a rich sweetness and aromatic notes that unfold like a musical composition, this junmai daiginjo leaves a long, elegant finish. A true cultural revolution in a bottle!

Tenzan 150th Anniversary Sake 720mL

  • Toast to sustainability and legacy! Tenzan’s anniversary edition features unpolished rice and zero CO₂ emissions during steaming. With fresh green grape aromas, juice-like sweetness, and elegant acidity, this sake offers a smooth, refreshing finish. Presented in an exquisite gift box, it’s the perfect tribute to 150 years of brewing excellence.

Dewatsuru Diamond Life is Baseball Junmai 720mL

  • Celebrate teamwork in every sip! Brewed with nine types of Akita rice in a single tank, this sake embodies the spirit of baseball. Using traditional Kimoto and low temperature fermentation, it showcases layered aromas and flavors—each rice variety shines like a player on the field. Perfect for cheering on your favorite team!

Debut Sake Brewery｜The Pioneer of Aged Sake – Daruma Masamune

The legend of Daruma Masamune's aged sake began in the 1960s.

When a sealed bottle discovered in a corner of the brewery revealed a stunning golden hue and mellow taste upon opening. Research showed that aged sake (Koshu) had existed since the Kamakura to Edo periods but was once lost due to wars and changes in liquor tax laws.

Determined to revive this ancient craft, Daruma Masamune embarked on years of experimentation and overcame regulatory challenges to recreate its distinctive rounded flavour. This masterful creation is not only widely acclaimed but also selected as the exclusive sake for Japan Airlines' first-class cabins, embodying perfect harmony between tradition and craftsmanship.


Daruma Masamune 5-Year Koshu 720mL

  • Displays a rich golden color with excellent complexity and balance. More mature than the younger 3-year koshu yet gentler than the robust 10-year version, offering a perfectly harmonized profile.

Daruma Masamune 10-Year Koshu 720mL

  • Shimmering amber in colour, it offers rich notes of dried fruits and spices. The full-bodied sake finishes with a sweetly balanced and irresistible complexity.

Daruma Masamune 20-Year Koshu 720mL

  • Rich yet firmly structured, with layered aromas of brown sugar, caramel, and maple syrup. Its deep, setting-sun hue exudes mature elegance.

The Sake Symphony: Tradition, Elegance, Resonance ｜ New Highlighted Sake Series Launch

Immerse yourself in the art of sake, where time-honored brewing traditions harmonize with modern flavours.

This curated collection features three distinct themes—"Nama Sake: Fresh & Fruity," "Gift Sets: Elegant Gatherings," and "Pouch Sake: Portable Play"—each bottle a testament to the dialogue between master brewers and time. From meticulously crafted Junmai Daiginjo to innovative portable packs, this symphony of taste invites both seasoned collectors and new enthusiasts to savor layered complexities, elegant aromas, and unforgettable moments.


Nama Sake ｜ Freshness

  • Dewazakura Meow-To-Heart Junmai Daiginjo Namazake
    Award-winning brewery’s limited “cat series”! Brewed with 50% polished Omachi rice. Rich fruity aroma, full-bodied yet delicate, sweet with elegant acidity—adorably charming like a kitten.
  • Tenju Chokaisan Shunshoikkoku Namazake
    Inspired by classic poetry celebrating spring’s fleeting beauty. Slightly higher acidity, smooth and refreshing with floral notes. Umami-rich finish with a hint of bitterness—a tribute to precious spring nights.
  • Shichida Oyama Nishiki 50 Junmai Muroka Namazake
    Seasonal limited edition! Brewed with Toyama’s Oyamanishiki rice polished to 50%. Fresh bubble sensation, citrusy aroma, clean and pure palate with bright acidity—crisp and delightfully lingering.

Gift Set ｜ Vintage

  • Dassai Blue Essential Trio Set 375mL x 3
    Three core sakes in one gift set:
    Type 23: Flagship, 23% Yamada Nishiki, NY water. Floral, pear, marshmallow, mineral notes.
    Type 35: US-grown Yamada Nishiki. Sweet white peach, delicate with fresh acidity.
    Type 50: Complex and layered, vanilla, melon, pineapple—world-class junmai daiginjo.
  • Dewatsuru Akita Can Matsuri Set
    Aluminum cans featuring Akita festival & local specialty designs. Drink, then keep as cultural souvenirs! Perfect for gifting or personal enjoyment.
  • Daruma Koshu Flight (Bird) 50mL x 4
    Taste the evolution of 3-20 year aged koshu! Deeper, richer with time—captivating color and long finish. Perfect with meats, Sichuan cuisine, cheese, dried fruits.
Rihaku 1 Rihaku 2 Rihaku 3

Pouch Set ｜ Portable

  • 🎏 Rihaku Wandering Poet Junmai Ginjo Pouch 180 mL
    Durable, lightweight pouch — excellent preservation and easy to carry. Perfect for travel, outdoors, or leisure. Enjoy the poetic sake anytime, anywhere!

Experience Pass for Sake Fair

Upon purchase of an "Experience Pass," customers can redeem any one of the following "Sake Tasting Set"*


Redemption Period and Venue:

  • New Town Plaza store: 18 (Wed) to 31 (Tue) Mar 2026
  • Times Square Atrium: 19 (Thur) to 30 (Mon) Mar 2026

Share & Savor Combo

  • Ryusuisen Omachi 60mL (Free)
  • Japan Amori Grilled Squid Slice
  • Kinokuniya Chili Oil Shrimp Cracker
  • Yakitori Chicken Thigh With Japanese Soy Sauce

Together Treats Combo

  • Zake Flint Junmai Ginjo 60mL (Free)
  • Japan Amori Grilled Squid Slice
  • Yakitori Nagoya Cochin Chicken Tsukune Ball
  • Kinokuniya Chili Oil Shrimp Cracker

*The pass is valid with a limited quantity of 250 sets available on a first-come, first-served basis while stocks last. Terms and conditions apply.

Exclusive Offers & GWP

Sake Fair 2026 GWP Poster

Games

Whether you are a sake beginner or an experienced connoisseur, explore renowned Japanese sake regions and breweries through interactive games.

Not only will you taste fine sake, but you will also engage in the games to explore the art and stories behind sake brewing, enriching your cultural experience.


Hunt & Stamp

  • During the "Sake Fair," visit any city'super or city'super neighbourhood store and collect 3 special stamps from the designated counter in the promotional area. After collecting all stamps on your card, exchange them for a limited-edition Sake Festival sticker*.

Push to Win

  • During the "Sake Fair," visit the Times Square Atrium or Pop Up @ New Town Plaza to participate. Each round includes 2 attempts to push a masu (sake cup) onto a designated pattern. Points will be awarded based on the result, and gifts* can be redeemed accordingly.
  • Fee: HK$20 per round^

Golden Tongue Challenge

  • We will showcase 6 types of sake. During each session, our staff will select one sake for guests to guess. Those who correctly identify the sake will receive a gift*. Each session accommodates 20 participants on a first-come, first-served basis. No pre-registration is required.
  • Dates: 21 (Sat) & 22 (Sun) Mar 2026
    Venue: Times Square Atrium
    Session 1: 3:30pm – 4:00pm
    Session 2: 6:00pm – 6:30pm

*Gifts are limited, available while supplies last.
^Terms and conditions apply.

^Promotional products are available at selected stores only. While stocks last. The above product details are subject to change without prior notice. Photos are for reference only.

Sake fair workshop

See all
Brewery talk show (New Town Plaza)
Brewery talk show (The Southside)
Brewery talk show (Times Square)
Sake & Art Exploration｜ Pressed Flower Sake Cup Workshop
Sake Academy: Learn from the Expert

Sake fair workshop

See all
Brewery talk show (New Town Plaza)
Brewery talk show (The Southside)
Brewery talk show (Times Square)
Sake & Art Exploration｜ Pressed Flower Sake Cup Workshop
Sake Academy: Learn from the Expert